Product Mark-up Guide

There are 3 ways to set Product Markup

  1. General
  2. Manufacturer
  3. Price Range

General Mark-Up adds a specified percentage to your wholesale price to determine the price your customers will pay for each product.

To Modify the General Mark-Up:

      1. Login to the INSite Product Portal, http://europa.insitebiz.com 
      2. Select PRODUCT >> MARK-UP from the navigation
      3. Modify the General Mark-Up percentage
      4. Click the UPDATE button

Manufacturer Mark-Up will override the General Mark-Up for the products from the specified Manufacturer, and adds the specified percentage to your wholesale price for that Manufacturer's products to determine the price your customers will pay. (General Mark-Up will apply to products not from the specified Manufacturer(s))

To add Mark-Up for a specific Manufacturer:

      1. Login to the INSite Product Portal, http://europa.insitebiz.com 
      2. Select PRODUCT >> MARK-UP from the navigation
      3. Click the Add Manufacturer Markup button
      4. Choose the Manufacturer of the product you wish to exclude from the drop down list
      5. Enter the percentage you wish to apply for the specified manufacturer (Note: 20% = 20, not .20)
      6. Click the SET MARK-UP button

Price Range Mark-Up will override both General Mark-Up and Manufacturer Mark-Up for products in specific (wholesale) price-ranges according to the percentage assigned to the wholesale price-range(s). Price Range Mark-Up adds the specified percentage associated with the wholesale price according to the ranges you define.

To add Mark-Up for products in a specific price range:

      1. Login to the INSite Product Portal, http://europa.insitebiz.com 
      2. Select PRODUCT >> MARK-UP from the navigation
      3. Click the Add Range Markup button
      4. Specify the Price Low for the range
      5. Specify the Price High for the range
      6. Specify the percentage you wish to apply for the specified range
      7. Click the SET MARK-UP button

Mark-Up Calculations There are 2 possible methods for calculating the final price for your imported products. In general, the formula Price = Cost / (1 - Mark-Up Percentage) will give you a higher price for your product, however Price = Cost * (1 + Mark-Up Percentage) is a more standard approach for mark-up calculation.

      1. Using Price = Cost * (1 + Mark-Up Percentage), a product with cost $10 with a 20% mark-up will yield a final price of $12.
      2. Using Price = Cost / (1 - Mark-Up Percentage), a product with cost $10 with a 20% mark-up will yield a final price of $12.50.

Note: Prices may not be set for individual products within the Portal. Once mark-up has been set or edited, send an email to support@etailersupport.zendesk.com to request an update to your pricing.

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